The “millennial” demographic includes all individuals reaching young adulthood around the start of the 21st century. This has been narrowed to include those born between the years of 1981 and 1996; between the ages of 23 and 39 today. In the age-old debate of cannabis versus alcohol, millennials in the United States have increasingly declared themselves proud members of Team Cannabis. In fact, studies have shown that millennials are embracing cannabis culture at higher rates than any prior generation. So what factors are making cannabis the frontrunner among young adults today?
Recreational cannabis use has been legal in Colorado for some time now. As far as the state of Colorado is concerned, cannabis and nicotine can both be legally consumed by adults above the age of 21. In other words, anything from a blunt to the PAX offerings of your favorite vape shop are totally permitted. Colorado law also says an employer can’t fire someone for things they do legally in the privacy of their own home, but there’s a loophole. Since cannabis is not yet legalized at a federal level, some employers argue that firing someone for off-duty smoking is still legal. State Representative Jovan Melton hopes to change that with a new bill.
The Nielsen Company is an American organization, specializing in data collection and measurement. With half a billion dollars in annual revenue, they lead the industry of market research firms in the United States. Nielsen works to amass data in a broad range of industries, and subsequently predict consumer trends we can expect to see in each. Recently, researchers at Nielsen released their predictions of what can be expected in the cannabis industry this decade. We’ve studied their predictions and put together their top predictions of changes in the decade to come.