The World Health Organization first announced Coronavirus, or COVID-19, as a Public Health Emergency of International Concern on January 30th of this year. As of March 11th, coronavirus has been classified as an international pandemic. Over the past few months, the virus has devastated communities across the globe and claimed more than 330,000 lives to date – and its tragic toll is continually rising.
Millennials are defined as the generation born between 1981 and 1996 – putting them between the ages of 23 and 39. In the classic debate of cannabis versus alcohol, increasing numbers of millennials are declaring cannabis their favorite vice. Last week, we reviewed a few primary reasons for millennials’ increasing preference for cannabis as compared to alcohol. We’ve uncovered a few more major reasons this generation’s leaning toward pipe shops over pitchers.
The Nielsen Company is an American organization, specializing in data collection and measurement. With half a billion dollars in annual revenue, they lead the industry of market research firms in the United States. Nielsen works to amass data in a broad range of industries, and subsequently predict consumer trends we can expect to see in each. Recently, researchers at Nielsen released their predictions of what can be expected in the cannabis industry this decade. We’ve studied their predictions and put together their top predictions of changes in the decade to come.
Increased Earnings in the Fourth Quarter
David Mukpo, COO of cannabis-industry brand tökr, predicts a thinning of the herd of marijuana-related brands – and a boost in fourth-quarter earnings among the remaining contenders of cannabis. “Through the early part of the year, some of the largest cannabis companies struggling will lead to marquee companies closing the door,” explains Mukpo. “As the field narrows, this will be offset by Q4 being the most optimistic time in Cannabis over the previous 24 months as the market factors begin to stabilize.”
United States residents over the age of sixty-five are no exception to the cannabis craze. According to data from the National Survey of Drug Use and Health, only 0.3% of senior citizens reported using cannabis over the course of 2007. A recent study by the University of Colorado Boulder found that the number of senior citizens reporting the use of cannabis this year is 3.7%. In other words, ten times more senior citizens used marijuana in 2019 than those who did so in 2007.
Many cannabis lovers advocate the plant for its expansive range of reported health benefits. From psychological afflictions like PTSD, ADHD and depression, to physical symptoms like inflammation and chronic pain, users report improvement in a host of difficult maladies. However, many critics of cannabis bypass the pipe shop visits, citing lacking scientific support of largely anecdotal evidence from Mary Jane’s devoted fan-base. Ironically, laws prohibiting the use of the misunderstood substance were largely based in stigma and underdeveloped research – but these same laws prevented the very research that would help uproot them.
Throughout recent years surrounding cannabis legalization, a rather volatile (if quiet) debate has continued to echo down the halls of established mainstream media outlets. One question lies at the heart of the controversy – what social impact, if any, do cannabis dispensaries have on their surrounding communities? The United States and most other countries have had head shops, pipe shops and smoke shops for decades, many of which cater to the cannabis-friendly. For this reason, the concern seems almost strange. At last, the numbers are in to put this issue to rest – so put down that bong and take a look.
There’s a pervasive stereotype affecting the general public’s perception of smoke shop lovers like myself – regardless of its legitimacy. Many seem to assume that those who frequently consume marijuana, and are thereby subject to frequent munchies, will ultimately weigh more than those who don’t. At long last, a study by the University of Michigan sought to investigate the accuracy of this allegation, and determine whether those who steer clear of cannabis are, by comparison, the lightweights.