Ad clowns
In a world swamped with advertising, we often find ourselves both in awe & at odds with the sheer magnitude of modern marketing methods. It’s an undeniable reality that businesses need to be seen & heard to survive. Still, as a proudly counter-culture store, we’ve long wrestled with the duplicity of needing visibility while loathing the omnipresent, often intrusive, advertising techniques so commonplace today.
In a tongue-in-cheek nod to this paradox, 710 Pipes has embarked on a thrilling new adventure that will give a whole new spin to the conventional marketing playbook. We’re stepping onto the advertising stage, not with glossy, glamorized pitches, but with a series of parodic, transformative works that reflect our unique ethos & values.
We’re calling this our “Ad-Flip” campaign.
In the upcoming months, we will release a series of marketing pieces that don’t just tell you to buy stuff—they’ll offer a satirical take on the typical advertising tropes you’ve grown so accustomed to seeing. By incorporating elements of parody into our campaign, we’re not just aiming to make you laugh, but also to make you think. To question the authenticity of modern advertising & the power dynamics inherent in traditional consumer culture.
Our creative direction strives to maintain a delicate balance between awareness and authenticity, innovation, insight, humor and humility. We’re not mocking just for the sake of mocking—we’re commenting on, critiquing and re-imagining the landscape of modern advertising. Our mission is not to violate rights or harm business, but to create transformative works that challenge & upend the status quo in advertising.
So as we gear up to launch our Ad-Flip campaign, we extend an invitation to you, our loyal customers, and curious onlookers. Come join us on this irreverent, thought-provoking journey. Let us know what ads annoy you most. Give us your parody ideas, questions or concerns. Let’s challenge conventions, question norms, and above all, have a good laugh along the way. Let’s flip the script on advertising.
Here is our first release in this campaign, where we make fun of a local airwave spammer, The Tree Farm.
Russ Cowan
710 Pipes
