The Nielsen Company is an American organization, specializing in data collection and measurement. With half a billion dollars in annual revenue, they lead the industry of market research firms in the United States. Nielsen works to amass data in a broad range of industries, and subsequently predict consumer trends we can expect to see in each. Recently, researchers at Nielsen released their predictions of what can be expected in the cannabis industry this decade. We’ve studied their predictions and put together their top predictions of changes in the decade to come.
Increased Earnings in the Fourth Quarter
David Mukpo, COO of cannabis-industry brand tökr, predicts a thinning of the herd of marijuana-related brands – and a boost in fourth-quarter earnings among the remaining contenders of cannabis. “Through the early part of the year, some of the largest cannabis companies struggling will lead to marquee companies closing the door,” explains Mukpo. “As the field narrows, this will be offset by Q4 being the most optimistic time in Cannabis over the previous 24 months as the market factors begin to stabilize.”
If you pay attention to Cannabis news you’ve probably noticed all of the excitement surrounding Mitch McConnell and the passing of the 2018 Farm Bill. As of this writing, the bill has yet to be signed, but all media accounts suggest no opposition and expect President Trump to push the new legislation into action within days. Similar or accompanying legislation, however, was passed in Colorado just months ago with Amendment X – that redefined Hemp back to its federal definition. Prior to that Colorado voters had redefined the industrial product with Amendment 64 just a few years prior.
Front Range Biosciences is a Colorado-based biotech company, striving to partner cutting-edge scientific research and development with the growth of in-demand crops like hemp and coffee. The company recently announced their plans to partner with Space Cells – a nearby tech startup – and the University of Colorado Boulder for an exciting new project. The three organizations will collaboratively launch more than 480 plant cell cultures into outer space. Using an incubator designed to maintain optimal growth conditions, these cultures will be loaded onto a SpaceX cargo flight, scheduled to launch in March of 2020. This mission will resupply essentials for astronauts presently docked at the International Space Station.
Hemp, marijuana and cannabidiol have similar roots and are often confused by members of the public who are still green to cannabis culture. The three substances differ in a few key ways. More specifically, CBD differs from marijuana in its composition. As smoke shop regulars may know, THC is the component of marijuana with the propensity for psychoactive effects. Contrastingly, CBD contains no greater than 0.3% THC. CBD reached the threshold of federal legalization last year – a major milestone for the up-and-coming substance. And perhaps no community has embraced the product more than our beloved community of Colorado.
Hemp: It’s Really Blowing Up These Days
Silk, engine fuel, cellophane and…dynamite! Surprisingly, all of these products can be derived from hemp, and arguably that’s just four examples of about 25,000 diverse commercial applications for the hemp plant. Frequenters of the blog (namely my mother) might be familiar with a 1936 article from Popular Mechanics that lauds the surprising prodigiousness of the hemp plant:
Hemp and humanity have cohabited for millennia. In fact, the earliest word for the plant comes to us from China, so far back in time that it predates written history. “Ma” is the oldest word for the hemp plant and, arguably, what infants have actually been attempting to demand from us all along.
The history of China is vast and steeped in legends and mythology. It represents the continuation of a culture so immune to outside influence that it stretches back beyond history to a time before paper or written records of any sort. Today, we’ll skip back before the time of head shops, smoke shops, and vaporizers to look at the invention of paper itself – discovered in the midst of this impressive culture’s beginnings and destined to define the nation’s advancement for centuries to come.
The Sun Never Sets on the British Empire
For centuries, Great Britain dominated the planet with military superiority, building bases on every continent and joining those continents with international trade. Integral to this system was an advanced Navy, which boasted the cutting edge of technology in both design and structure.
We all know that the founding fathers were industrious and pragmatic men. Benjamin Franklin literally wrote the book on practicality – with his famous work “An American Life” still quoted to this day.
“Early to bed and early to rise makes a man healthy, wealthy and wise.”
It should therefore come as no surprise that some of our nation’s most honored founders were enamored with a plant that was equally practical, industrious and versatile – hemp.